1/10 Czechs admits to using hard drugs. One million Czechs are addicted to legal drugs. 72% of people consider the situation regarding driving under the influence a major problem. TVCs focusing on the impact of drugs and medication on driving are part of the Shortcuts campaign to raise awareness of problematic drug use. By dramatizing the idea of drugs behind the wheel as a "shortcut to the death seat," it highlights that with them we lose control but not responsibility in a tragic accident.

Entrant: McCann Prague
Agency: McCann Prague
Advertiser: Česká asociace pojišťoven
Brand: ČAP
Production: Creative Embassy
Chief Creative Officer Leonard Savage
Creative Director Aleš Brichta
Creative Director Vítězslav Štrobl
Director Juraj Janiš
Director of Photography Dušan Husár
Art Director Robert Houzar
Group Account Director Michal Míka
Account Manager Bára Divíšková
Media Director Jan Suda
Media Specialist Daniela Klapálková