A: 4. Film: Medium format (16-60")
Drugs are shortcut to the death seat (Neurol)
1/10 Czechs admits to using hard drugs. One million Czechs are addicted to legal drugs. 72% of people consider the situation regarding driving under the influence a major problem. TVCs focusing on the impact of drugs and medication on driving are part of the Shortcuts campaign to raise awareness of problematic drug use. By dramatizing the idea of drugs behind the wheel as a "shortcut to the death seat," it highlights that with them we lose control but not responsibility in a tragic accident.
| Entrant: | McCann Prague |
|---|---|
| Agency: | McCann Prague |
| Advertiser: | Česká asociace pojišťoven |
| Brand: | ČAP |
| Production: | Creative Embassy |
| Chief Creative Officer | Leonard Savage |
| Creative Director | Aleš Brichta |
| Creative Director | Vítězslav Štrobl |
| Director | Juraj Janiš |
| Director of Photography | Dušan Husár |
| Art Director | Robert Houzar |
| Group Account Director | Michal Míka |
| Account Manager | Bára Divíšková |
| Media Director | Jan Suda |
| Media Specialist | Daniela Klapálková |