B: 3. Social: Live and Reactional
The Mystery Ingredient for Banana Bread
On 8/13/2023, 646 kilograms of cocaine were found in a shipment of bananas in an Albert warehouse. In PR, such an event calls for tactful silence, at most a reference to a pending police investigation. On social media, it was the perfect moment to introduce a product innovation and a fresh customer favourite: The Mystery Ingredient for Banana Bread.
| Entrant: | Peppermint digital s.r.o. |
|---|---|
| Agency: | Peppermint digital s.r.o. |
| Advertiser: | Albert Česká republika, s.r.o. |
| Brand: | Albert Česká republika, s.r.o., Albertovo Pekařství |
| Production: | Peppermint digital s.r.o. |
| Copywriter | Prokop Sojka |
| Editor | Jiří Kalous |
| Creative Director | Robin Hendrych |
| Manager | Kirill Belyakov |
| Strategic planner | Jiří Štefek |
| Executive | Klára Chorvatová |