A: 4. Film: Medium format (16-60")
I hate that I love it
Bikero.cz is an e-shop with bikes. It has its own customer–we call him František. He is not a guy in a lycra suit who rides with "flashy style." Most of us are not über-athletes exuding testosterone all around. We're not as tough as rock or action-packed like a Marvel movie. We are just regular people. Short, tall, thick, thin. We love bikes. But at the same time, it annoys us. There are a thousand things on a bike that we hate. And one of them we hate the most. The factthat we actually love it.
| Entrant: | CZECH PROMOTION group, s.r.o. |
|---|---|
| Agency: | Czech Promotion & Booomers |
| Advertiser: | Bikero.cz |
| Brand: | Bikero.cz |
| Production: | Czech Promotion |
| Marketing Manager | Jakub Karlíček |
| CEO Bikero | Martin Kudrna |
| Ideamaker | Petr Vlasák |
| Ideamaker | Jan Mička |
| Ideamaker | Pavel Hluchý |
| Executive Producer | Michaela Horáková |
| Director | Vít Hradil |
| Camera | Sláva Pecháček |
| Camera | Dennis Procházka |
| Sound | Ondřej Krejčík |
| Animation | Martin Ferencei |
| Art Director | Jan Střelec |
| Music | J. S. Bach |
| Music | David Solař |
| Voiceover | David Matásek |