Bikero.cz is an e-shop with bikes. It has its own customer–we call him František. He is not a guy in a lycra suit who rides with "flashy style." Most of us are not über-athletes exuding testosterone all around. We're not as tough as rock or action-packed like a Marvel movie. We are just regular people. Short, tall, thick, thin. We love bikes. But at the same time, it annoys us. There are a thousand things on a bike that we hate. And one of them we hate the most. The factthat we actually love it.

Entrant: CZECH PROMOTION group, s.r.o.
Agency: Czech Promotion & Booomers
Advertiser: Bikero.cz 
Brand: Bikero.cz 
Production: Czech Promotion
Marketing Manager Jakub Karlíček
CEO Bikero Martin Kudrna
Ideamaker Petr Vlasák
Ideamaker Jan Mička
Ideamaker Pavel Hluchý
Executive Producer Michaela Horáková
Director Vít Hradil
Camera Sláva Pecháček
Camera Dennis Procházka
Sound Ondřej Krejčík
Animation Martin Ferencei
Art Director Jan Střelec
Music J. S. Bach
Music David Solař
Voiceover David Matásek