Eco freaks

This key visual is a thank you to the customers of PRE PROUD EKO. It also motivates other customers with a similar approach to life to subscribe to this service. By using exaggeration, the key visual reflects the society’s view of people who contribute to sustainability while at the same time it is an automatic part of their lives. It shows everyday situations where these people e.g. sort waste. However they are seen as absolute eco-freaks or exaggerated activists.