B: 5. Digital & Interactive
Prosperity and Financial Health Index
One of the main priorities of Česká spořitelna is financial health. That is why the Prosperity and Financial Health Index was created. The project created by DFMG showcases the bank as a data-savvy guardian of better living in Czechia. Despite Czechs' tendency to underestimate themselves, data often highlights our strengths. Yet we always find a way to self-deprecate. This innovative tool melds public data, expert insights, and surveys, spotlighting the nation's assets and pathways for growth.
| Entrant: | Digital First Marketing Group s.r.o. |
|---|---|
| Agency: | Digital First Marketing Group s.r.o. |
| Advertiser: | Česká spořitelna |
| Brand: | Index Prosperity Česka |
| Šéfredaktor | Tomáš Odstrčil |
| Zástupce šéfredaktora | Milan Mařík |
| Graphic Designer | Vladimír Baláž |