We understand Czech DIYers

In this particular segment, the hobby market retail chain UNI HOBBY is the only genuine Czech brand facing pressure from foreign hobby markets. We have built our long-term communication concept UNDERSTANDING THE CZECH DIYERS on local differentiation. We defined new brand assets: the dominant one is the slang of DIYers and craftsmen - from ATL to the glossary of terms on the website, a simple colour scheme, custom typography or sound branding.