Radegast has long been a champion of water preservation, brewing their beers using only 1.15 liters per bottle compared to the Czech average of 1.7 liters. But their commendable efforts remained under the radar. So we decided to make a bold move and launch Radegast Futur, the first Czech beer made from air. It's not just a brewing innovation – but a bold statement that sparked nationwide dialogue about water conservation and the future we all want to avoid.

Entrant: Triad Prague
Agency: Triad Prague
Advertiser: Plzeňský Prazdroj
Brand: Radegast
Production: Punk Films
Creative Director Michal Pivarči, Richard Axell
Art Director Barbora Ivánová, Michal Dvorský, Angel Diaz
Copywriter Michal Pivarči, Markéta Kolodžejová, Kristína Pauliaková
Designer Tomáš Hopko, Vít Zavadil
Account Directory Zoran Boškovič, Petra Jankovičová
Account Manager Martin Prager, Daniel Wiess
Strategist Matúš Ficko, Petra Jankovičová
Director Kunes
Kreativní idea BOOMERANG Communication (Pavel Sobek - creative leader-idea maker / Robert Marek - Senior Team Leader)