In 2023, Euro magazine celebrated twenty-five years on the Czech market. Instead of creating a traditional “thank you for reading” campaign, we made the reader think by communicating the magazine’s founding date through key economic events that took place in 1998. To add a touch of nostalgia, our visual style and art direction leaned heavily on old-school methods like Xerox machines and faxes.

Entrant: Fuksaworks
Agency: Fuksaworks
Advertiser: Týdeník Euro
Brand: Týdeník Euro
Creative Director Pavel Fuksa
Creative Director Dora Pružincová
Copywriter Dora Pružincová
Art Director Pavel Fuksa
Producer Michal Půta
Prepress David Staněk