A: 7. Campaign: Tactical
Pucks Help
As a part of the campaign "Kaufland and hockey? Yeah right!" the Pucks Help activation was created. The goal was to distribute 10 000 000 CZK to youth hockey clubs. Our task was to involve as many customers as possible in the voting. The spot followed the humorous tone of Kaufland's hockey communication, which distinguishes it from its competition. It also explained the mechanics of voting and encouraged customers to do so. Defender Radko Gudas took on this task with a cheeky manner.
| Entrant: | VML |
|---|---|
| Agency: | VML |
| Advertiser: | Kaufland |
| Brand: | Kaufland |
| Production: | Punk Film, s.r.o. |
| Creative Director | Štěpán Kouba |
| Copywriter | Štěpán Kouba |
| Art Director | Michal Průcha |
| Photographer | Roman Dietrich |
| Web Designer | Jiří Spurný |
| Director | Matyáš Fára |
| Director of Photography | Tomáš Uhlík |
| Producer | Alžběta Kábelová |
| Executive Manager | Tomáš Klimíček |
| Strategic planner | Tereza Košťálková |
| Executive Director | Patricie Jelínková |
| Chief Creative Officer | Miloš Kočí |