E: 1. Film craft: Direction
#stronger even at Christmas
Česká spořitelna supports the self-confidence of people long-term with their #Stronger creative platform. In the autumn campaign, our hero overcame her inner saboteur who burdened her with unnecessary doubts. Our Christmas spot followed up on that story and inspired the viewers. The director’s challenge was to find the right balance between romance and wit that would not make the message any less powerful, and to build up the Christmas atmosphere despite shooting in the middle of summer.
| Entrant: | VML, Creative Embassy |
|---|---|
| Agency: | VML, OAK Prague |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna |
| Production: | Creative Embassy |
| Executive Creative Director | Tomáš Novotný |
| Creative Lead | Tereza Svěráková |
| Group Account Director | Jakub Hereš |
| Client Lead | Tomáš Dvořák |
| Senior Account Manager | Petra Dudková |
| Junior Account Manager | Thi Ngoc Anh Nguyenová |
| Copywriter | Tomáš Novotný, Tomáš Křešnička, Jaroslav Kratochvíla |
| Art Director | Anna Balounová |
| Strategic planner | Lucie Brichová |
| Director | Jana Brožková, Jan Švejkar |
| Producer | Václav Sládek |
| Editor | Marek Krakovský |
| Photographer | David Turecký |
| Director of Photography | Michal Babinec |
| Music Composer | Jan Šleška, Česká spořitelna - Vánoce |