B: 2. Social: Influencer talent
The Call Against Pet Cancer
If detected early, 50% of pet cancer cases may still be treatable, but only few pet parents schedule annual check-ups. And yet, once appointments are booked, more than 90% of pet owners follow through. Hill’s Pet Nutrition was the first brand to launch Pet Cancer Awareness Month in EMEA and it focused on one simple action: calling the vet. Hill’s gave voice to the influencers people watch the most – cats and dogs – to spread the word about The Call in 30+ EMEA markets, all month long.
| Entrant: | WPPatCP/VML |
|---|---|
| Agency: | WPPatCP/VML |
| Advertiser: | Hill's Pet Nutrition |
| Brand: | Hill's Pet Nutrition |
| Production: | Bubenská Production |
| Executive Creative Director Global | Arlo Oviatt |
| Executive Creative Director EMEA | Julia Dovlatova |
| Creative/Art | Olga Ricart, Kaan Yayla, Alexandros Chouliaros |
| Creative/Copy | Melissa Carson, Emma Hart, Caolan Forde |
| Creative/Art/Branding | Štefan Bunganič |
| Producer | Tomas Tomasek |
| Video Editor | Simon Stefanidis, Kaan Yayla, Olga Ricart |
| Global Group Account Director | Deborah Pawlik |
| Account Supervisor | Marilu Hagen |
| Senior Account Executive | Silvie Korbelarova |
| Client | Hill's Pet Nutrition |
| Director of Marketing, EMEA | Philip Steeger |
| Marketing Director, EMEA | Maria Yarinova |
| Brand Manager, EMEA | Sahra Liefke |