Bohém

Bohém, the new premium lager, required a truly bohemian campaign. Every other beer brand tries hard to find unique and niche communication topic. Bohém just smiled and picked the most universal one - joy of life. Our heros Bolek and Vladimír Polívka takes our audience through all the phases of our campaign. The series of TVC spots became the cornerstone of our communication. We also created variety of product and digital communication assets.