Insurance company for the healthcare system

VZP has long been battling with other insurance companies for a few thousand clients every six months. However, the real business impact in its six-million client base does not lie in acquisition – it’s in cost reduction. For the third year in a row, we have been building VZP‘s new strategic proposition, which educates Czechs on the most efficient use of the healthcare system; with the ultimate goal of having as much resources as possible left in the system for costly but essential care.