Mila is shaking things up in the snack world with the launch of Mini Mila! Dive into endless munching with our new pocket pack, brimming with bite-sized delights. These minis promise "Endless Small Joys" without the guilt. But we didn't stop there – we reinvented the YouTube pre-roll, transforming it into a series of snappy, engaging mini-ads that mirror our new bite-sized treats. It's not just advertising; it's mini madness that's as irresistible as our new Mini Mila!

Entrant: Triad Prague
Agency: Triad Prague
Advertiser: Sedita
Brand: Mini Mila
Production: WeAre Productions
Creative Director Michal Pivarči
Art Director Michal Dvorský
Copywriter Michal Pivarči
Designer Tomáš Hopko
Account Director Zoran Boškovič
Account Manager Jana Štalmachová
Director Luboš Rezler
Music Lukáš Mutňanský
Media Mindshare, Marketup
Strategist Matúš Ficko