E: 2. Film craft: Cinematography
The taste of making the right decisions
Pilsner Urquell beer has always been an ambassador of great character. Not only great beer character but also great personal character. This thought is the essence of the Pilsner Urquell campaign “The taste of making the right decisions”. A decision which reveals our true character. Cinematographer Dušan Husár and director Marek Partyš clearly defined the story and its mood with their approach, and at the same time clearly but casually maintain the viewer's brand awareness.
| Entrant: | VML |
|---|---|
| Agency: | VML |
| Advertiser: | Pilsner Urquell |
| Brand: | Pilsner Urquell |
| Production: | Bistro films/ Bubenská Production |
| Creative Director | Miloš Kočí |
| Copywriter | Helena Johnston |
| Art Director | Aleš Pokorný |
| Director | Marek Partyš |
| Director of Photography | Dušan Husár |
| Editor | Petr Staněk |
| Music Composer | Viliam Béreš |
| Producer | Jiří Ptáček |
| Account Director | František Mareš |
| Senior Account Manager | Michaela Vlčanová |
| Strategic planner | Tomáš Sýkora |
| Chief Creative Officer | Miloš Kočí |
| Producer | Robert Hejduk |