A: 4. Film: Medium format (16-60")
Pucks Help
The Pucks Help initiative was created under the umbrella "Kaufland and hockey? Yeah right". Its aim was to distribute 10,000,000 CZK among youth hockey clubs. The task of the spot was to seamlessly follow up on the relaxed and humorous tone of past hockey communication, which distinguished Kaufland from the competition. At the same time, it explained the mechanics of voting and encouraged customers to do so. A well-known defender Radko Gudas took on this task in a cheeky and confident manner.
| Entrant: | VML |
|---|---|
| Agency: | VML |
| Advertiser: | Kaufland |
| Brand: | Kaufland |
| Production: | Punk Film, s.r.o. |
| Creative Director | Štěpán Kouba |
| Copywriter | Štěpán Kouba |
| Art Director | Michal Průcha |
| Photographer | Roman Dietrich |
| Web Designer | Jiří Spurný |
| Director | Matyáš Fára |
| Director of Photography | Tomáš Uhlík |
| Producer | Alžběta Kábelová |
| Executive Manager | Tomáš Klimíček |
| Strategic planner | Tereza Košťálková |
| Executive Director | Patricie Jelínková |
| Chief Creative Officer | Miloš Kočí |