B: 7. PR & Earned media
PURE collection
Komerční banka is committed to taking steps towards a sustainable future. By investing in sustainable technologies, it strives to reduce CO2 emissions. In collaboration with the renowned Czech design brand LAFORMELA, we created PURE — a fashion collection that purified the air by utilizing recycled CO2 pollution. And we didn’t stop there. We are also working on creating the first payment card with a share of recycled CO2.
| Entrant: | IMMINENT |
|---|---|
| Agency: | IMMINENT |
| Advertiser: | Komerční banka |
| Brand: | Komerční banka |
| CEO, IMMINENT | Darko Silajdžić |
| COO, IMMINENT | Veronika Babkovová |
| Business Director, IMMINENT | Magdaléna Löbl, Nikola Bochová |
| Senior Project Manager, IMMINENT | Yaya Mlynárová |
| Producer, IMMINENT | Veronika Ohrádková |
| Designer, IMMINENT | Anežka Macková |
| Case study creator & Art Direction | Amila Hrustic |
| Head of Brand Strategy and Communication, Komerční banka | Hana Kovářová |
| Head of Brand Strategy, Komerční banka | Lukáš Prokop |
| Specialista marketingové komunikace, Komerční banka | Marek Botha |
| Spolupracující kreativní agentura | DDB |
| Spolupracující mediální agentura | PHD |