D: 2. Business transformation
Bronze
We give you space for cinema
We turned the temporary pandemic form of the KVIFF into a season-long subscription to premiers of quality films. Tady Vary wants to put regular cinema visits into people’s calendars. So, we gave them some extra space for cinema in their busy lives. Jiří Bartoška, the president of the festival and a living legend, took matters into his own hands in our campaign: he babysitted people’s kids or took over their night shifts. Anything to let everyone enjoy their regular dose of cinema.
| Entrant: | Zaraguza CZ s.r.o. |
|---|---|
| Agency: | Zaraguza |
| Advertiser: | KVIFF - Karlovy Vary International Film Festival |
| Brand: | Tady Vary |
| Production: | Boogie Films |
| Creative Director | Roman Biath |
| Strategic planner | Roman Biath |
| Copywriter | Judita Ružičková, Dajana Székelyová |
| Art Director | Filip Košatka |
| Director | Baobab |
| Director of Photography | Matej Piňos |
| Designer | Studio Najbrt |
| Manager | Jan Noháč, Vendula Kráslová |