We turned the temporary pandemic form of the KVIFF into a season-long subscription to premiers of quality films. Tady Vary wants to put regular cinema visits into people’s calendars. So, we gave them some extra space for cinema in their busy lives. Jiří Bartoška, ​​the president of the festival and a living legend, took matters into his own hands in our campaign: he babysitted people’s kids or took over their night shifts. Anything to let everyone enjoy their regular dose of cinema.

Entrant: Zaraguza CZ s.r.o.
Agency: Zaraguza
Advertiser: KVIFF - Karlovy Vary International Film Festival
Brand: Tady Vary
Production: Boogie Films
Creative Director Roman Biath
Strategic planner Roman Biath
Copywriter Judita Ružičková, Dajana Székelyová
Art Director Filip Košatka
Director Baobab
Director of Photography Matej Piňos
Designer Studio Najbrt
Manager Jan Noháč, Vendula Kráslová