F: 1. Branding
Brno Jedna: New DNA for an excluded area
The project aims to transform the Brno complex with poor social ties at Plynárenská 1 into a space that is alive with culture, business and gastronomy.
How to do it? Turn the disadvantages into assets and give the area a distinctive face.
We kicked things off with a new name: Brno Jedna (Brno One). Is that bold? Yes. But that’s what we base our communication on. The number one and the abbreviation DNA, contained in the name, are then embedded in all communication and support the main message.
| Entrant: | BETTER MARKETING, s.r.o. |
|---|---|
| Agency: | BETTER MARKETING, s.r.o. |
| Advertiser: | PSN s.r.o. |
| Brand: | Brno Jedna |
| Creative Director | Stanislav Bílek |
| Copywriter | Kateřina Nováková |
| Photographer | Igor Vojtenko |
| Web Designer | Zuzana Doušková |
| Manager | Irena Andrašková |
| Strategic planner | Simona Sedláčková |