Marold Memes

Marold Panorama of the Battle of Lipany – a unique panoramic painting from 1898 on display at Výstaviště. Quite forgotten and not very interesting to the young. We created a series of memes using the details from the painting and spoke to the TA using their language and favourite form. The old work of art appeared in a surprising context of today’s trends. We even made merch. An increase by 484 % in engagement made these the most popular FB posts, and the number of visitors increased by 58 %.