A new name on the jersey

Introducing a new general partner of Sparta had to be grand, it had to be highly visible, and it had to get people talking. So, we linked it with something thousands of Sparta’s supporters love and buy every season. The Sparta jersey. On the day of the announcement, we lifted a giant-sized Sparta jersey with a helicopter above the stadium and all over Prague. The action was the top TV news on that day and the jersey with Betano on the chest became the best-selling jersey in the club's history.