A: 3. Film: Short format (up to 15")
Shortlist
Bohém
The short-format Bohém spots were an integral part of the campaign for the new premium lager Bohém. The spots were created based on unique scripts tailored to the specific requirements of social networks and meet the requirements of the ABCD framework. Unique footage was shot for each individual short spot. Each individual spot captures the Bohemian atmosphere and adds intense condensed fun and wit. The short spots played a significant role in the overall success of the Krušovice campaign.
| Entrant: | FLO Group s.r.o |
|---|---|
| Agency: | FLO |
| Advertiser: | HEINEKEN Česká republika |
| Brand: | Krušovice Bohém |
| Production: | Boogie Films |
| Executive Creative Director | Václav Krejčí |
| Manager | Petr Kroupa |
| Executive | Lucie Coufalová |
| Creative Director | Viktor Říha |
| Creative Director | Tomáš Vápeník |
| Creative Director | Ondřej Hübl |
| Director | Milan Balog |
| Director of Photography | Marián Ontko |
| Producer | Jan Hrubec |
| Producer | Daniela Kašpar |
| Designer | Martin Muhl |
| Designer | Miroslav Věšín |
| Chief Creative Officer | Pavel Flégl |