E: 10. Copywriting: Long
#TogetherForCleanTrains, Czech Railways
Street art can be art, but on Czech Railways trains, passengers really don't appreciate these paintings. Moreover, 99% of the creations are the work of amateur artists and have zero aesthetic quality. In the campaign #TogetherForCleanTrains, we evaluated the worst ones with a nourishing art review and awarded them the title of Smear of the Week. So that next time, graffiti artists might at least reflect on the aesthetics of their pieces and where they paint them.
| Entrant: | Havas Worldwide Prague a.s. |
|---|---|
| Agency: | Havas Prague |
| Advertiser: | Havas Prague |
| Brand: | České dráhy |
| Creative Director | Petr Čech |
| Creative Director | Jakub Kolařík |
| Art Director | Pavel Slováček |
| Copywriter | Zdenek Buchtela |
| Account Director | Lucie Fialová |
| Account Manager | Lucie Novotná |