D: 2. Business transformation
Shortlist
System Sho(p)k
The objectives were to generate a national conversation about healthcare costs, to change public perceptions about the "free" healthcare system, and to encourage responsible behavior when accessing the system.
Insight: the Czechs have the highest per capita e-shop usage in Europe and access nearly every product or service through e-shops except for healthcare cost
The campaign launched the System Shop e-retailer and generated media coverage through targeted PR outreach to media outlets.
| Entrant: | McCann Prague |
|---|---|
| Agency: | McCann Prague |
| Advertiser: | Všeobecná zdravotní pojišťovna |
| Brand: | VZP |
| Production: | Procoma |
| Chief Creative Officer | Leonard Savage |
| Head of Craft | Jiří Horut |
| Art Director | Robert Houzar |
| Copywriter | Jaroslav Schovanec |
| Health & PR Director | Peter Hermann |
| Account Director | Jan Antonů |
| Junior Account Director | Veronika Kovalčíková |
| Executive Creative Director | Filip Kukla |
| Strategist | Ondřej Rudolf |
| Technical Director | Edvard Vajgl |
| UX Designer | Antoní Kůs |
| Creative Excellence Manager | Alice Reindlová |
| Agency Producer | Jitka Baldwin |
| Motion Designer | Radek Král |