Children see how you live. So do We...

For the FLEXI life insurance client, we have prepared a communication campaign within the concept of "Mirroring", in which children's behaviour reflects their parents' ailments. The new approach is based on data obtained in a unique research on the lives of Czech families. In the 30 sec spot, the son mirrors his dad's behaviour while sitting in the outside toilet. This is because up to 80% of parents work during their free time instead of devoting their time to their children.