LET THE FIGHTING SPIRIT BE WRITTEN ALL OF YOUR FACE

Radegast is a partner of Ice Hockey Extraliga. Brand claim Life is bitter. Thank God! emphasizes manliness and values such as fighting, courage and indomitable will. The Radegast stats index evaluates the defensemen's combativeness and interventions and their presence on the ice. To highlight the Radegast Index's values, a campaign was created with the claim "LET THE FIGHT SPIRIT BE WRITTEN ALL OF YOUR FACE". The visual shows a hockey warrior waiting on the bench for his next chance.