F: 1. Branding
Bronze
Moje Malá Úpa / Mountains with a big heart
A communication brand for the Krkonoše mountain resort covers various activities on and off the slopes and at the same time strengthens the image of a cozy family resort. The core of the visual identity became the heart, which, inspired by Cupid's arrow, is complemented by various props such as skis, poles, forks and knives, keys or flowers. Whether it is sporting activities, accommodation or gastronomy, concert or carnival, the heart of Malá Úpa is a guide to all kinds of experiences.
| Entrant: | Dynamo design s.r.o. |
|---|---|
| Agency: | Dynamo |
| Advertiser: | SKIMU, a.s. |
| Brand: | Moje Malá Úpa |
| Creative Director | Martin Holub |
| Art Director | Jan Šlégr |
| Designer | Klára Plicová |
| Manager | Simona Kamarýtová |