A: 4. Film: Medium format (16-60")
The taste of making the right decisions
Pilsner Urquell beer has always been an ambassador of great character. Not only great beer character but also great personal character. This thought is the essence of the Pilsner Urquell campaign claim: “The taste of making the right decisions”. The TVC is a story of a small but powerful decision that can change life in many ways. A decision which reveals our true character. Together with director Marek Partyš we have presented a serious theme without pathos, but with a powerful human touch.
| Entrant: | VML |
|---|---|
| Agency: | VML |
| Advertiser: | Pilsner Urquell |
| Brand: | Pilsner Urquell |
| Production: | Bistro films/ Bubenská Production |
| Creative Director | Miloš Kočí |
| Copywriter | Helena Johnston |
| Art Director | Aleš Pokorný |
| Director | Marek Partyš |
| Director of Photography | Dušan Husár |
| Editor | Petr Staněk |
| Music Composer | Viliam Béreš |
| Producer | Jiří Ptáček |
| Account Director | František Mareš |
| Senior Account Manager | Michaela Vlčanová |
| Strategic planner | Tomáš Sýkora |
| Chief Creative Officer | Miloš Kočí |
| Producer | Robert Hejduk |