E: 10. Copywriting: Long
I’m Stylus
Fixed introduced new Stylus electronic pens that allow you to do the same thing on display, as you like on paper. That's why the whole spot was created using Stylus pens. Instead of listing all the benefits, we let a suggestive voiceover describe the user personas. Are you a painter? Writer? Or a notorious scribbler? The Stylus becomes whoever is holding it. And users already know best what they need from a pen. And that's exactly what they get from the product, because Stylus can be them all.
| Entrant: | WMC Grey |
|---|---|
| Agency: | WMC Grey |
| Advertiser: | FIXED |
| Brand: | FIXED |
| Production: | WMC Grey |
| Creative Director | David Suda |
| Digital Creative Director | Daniel Seman |
| Art Director | Radek Pleha |
| Copywriter | Klára Javůrková |
| Video Maker | Pavla Valouchová |
| Production | Radka Málková |
| Account manager | Jan Studnička |
| Senior Graphic Designer | Josef Plíhal |
| Account Director | Jana Filipová |