Fixed introduced new Stylus electronic pens that allow you to do the same thing on display, as you like on paper. That's why the whole spot was created using Stylus pens. Instead of listing all the benefits, we let a suggestive voiceover describe the user personas. Are you a painter? Writer? Or a notorious scribbler? The Stylus becomes whoever is holding it. And users already know best what they need from a pen. And that's exactly what they get from the product, because Stylus can be them all.

Entrant: WMC Grey
Agency: WMC Grey
Advertiser: FIXED
Brand: FIXED
Production: WMC Grey
Creative Director David Suda
Digital Creative Director Daniel Seman
Art Director Radek Pleha
Copywriter Klára Javůrková
Video Maker Pavla Valouchová
Production Radka Málková
Account manager Jan Studnička
Senior Graphic Designer Josef Plíhal
Account Director Jana Filipová