Our country is not beside the sea nor does it have big mountains, but who cares? Together with the director Alice Nellis, we transferred this idea into a visually telling spot which reminds us that each region is full of things worth discovering. We showed the regions and their specific products using famous local landmarks as backdrop to evoke memories and associated emotions. But always from new, unusual perspectives. We also came up with an original version of the folk song Lásko, bože lásko.

Entrant: VML
Agency: VML
Advertiser: Kaufland
Brand: Kaufland
Production: boogiefilms
Creative Director Štěpán Kouba
Copywriter Nina Urminská
Art Director Aleš Buksa
Photographer Ondřej Solloz
Photographer Matěj Cibulka
Web Designer Jiří Spurný
Director Alice Nellis
Editor Filip Issa
Music Composer Jan Ponocný
Producer Eva Peréz
Executive Manager Kateřina Netolická
Strategic planner Tereza Košťálková
Chief Creative Officer Miloš Kočí
Executive Director Patricie Jelínková