E: 1. Film craft: Direction
Out of love for our regions
Our country is not beside the sea nor does it have big mountains, but who cares? Together with the director Alice Nellis, we transferred this idea into a visually telling spot which reminds us that each region is full of things worth discovering. We showed the regions and their specific products using famous local landmarks as backdrop to evoke memories and associated emotions. But always from new, unusual perspectives. We also came up with an original version of the folk song Lásko, bože lásko.
| Entrant: | VML |
|---|---|
| Agency: | VML |
| Advertiser: | Kaufland |
| Brand: | Kaufland |
| Production: | boogiefilms |
| Creative Director | Štěpán Kouba |
| Copywriter | Nina Urminská |
| Art Director | Aleš Buksa |
| Photographer | Ondřej Solloz |
| Photographer | Matěj Cibulka |
| Web Designer | Jiří Spurný |
| Director | Alice Nellis |
| Editor | Filip Issa |
| Music Composer | Jan Ponocný |
| Producer | Eva Peréz |
| Executive Manager | Kateřina Netolická |
| Strategic planner | Tereza Košťálková |
| Chief Creative Officer | Miloš Kočí |
| Executive Director | Patricie Jelínková |