B: 2. Social: Influencer talent
Neutrogena & Bejby Blue: The virtual revolution in beauty communication
The first ever collaboration with a virtual influencer on the CZ/SK market in the beauty segment. Neutrogena's collaboration with virtual influencer Bejby Blue promoted the Hydro Boost range and reached more than 75,000 users with engaging content on Instagram and also brought above-average engagement - 480 comments and 1,480 likes on a single Instagram post. This free of charge partnership demonstrated how to work effectively with virtual influencers in marketing.
| Entrant: | Fragile media s.r.o. |
|---|---|
| Agency: | Fragile media s.r.o. |
| Advertiser: | Kenvue |
| Brand: | Neutrogena |
| Production: | This is Locco |
| Manager | Barbora Ripplová / account manager |
| Strategic planner | Dominika Rejzlová / influencer strategist |
| Executive | Tereza Pospíšilová / influencer specialist |