#TogetherForCleanTrains, Czech Railways

Czech Railways spend 10s of Mio of CZK/year on graffiti removal. Neither are passengers happy about these scribbles. We needed to show, the Railways are trying to solve the problem + to elicit sympathy from the public. We expressed what 99% of people think about the "art" of graffiti artists. We know, spray painters won't stop painting on trains, but they can consider aesthetics of their works&where they paint them. The campaign scored with the public + generated a lot of feedback across media.