A: 1. Static: Outdoor
For life, as it is
The basis of Kooperativa's campaigns is a deep understanding of the unpredictability of life, the relevance and beauty of the Czech language. And we built this concept on it's expressiveness. We relied on words and established phrases that are completely authentic and no one has ever used them in communication. And who else but Kooperativa could incorporate them into their own culture. So Kooperativa proved once again that it is here... for life as it is.
| Entrant: | WEAREGINGER, s.r.o. |
|---|---|
| Agency: | WEAREGINGER, s.r.o. |
| Advertiser: | Kooperativa pojišťovna, a.s., Vienna Insurance Group |
| Brand: | Kooperativa pojišťovna, a.s., Vienna Insurance Group |
| Art Director | Jiří Langpaul |
| Copywriter | Jiří Langpaul |
| Copywriter | Karolína Gattermayerová |
| Copywriter | Petr Voborský |
| Copywriter | Radek Mojžíš |
| Copywriter | Helena Johnston |