B: 1. Social: Community activation
Shortlist
Epic LEGO Competition / epickalegovyhra.cz
GOAL: Achieve the same results as the 2022 consumer contest, supported by the LEGO MASTERS TV reality show. Aired every weekend in prime time on TV Nova and Markíza.
INSIGHT: Playing with LEGO allows you to create your own universe with infinite fantasies.
IDEA: LEGO gives you the power to touch space.
KPI: Reg. users with a receipt, increased by 100% (Twice as much as LEGO MASTERS).
MEDIA: Virality, 2-min mentions in national news, featured on all channels of SPACE.COM (the biggest space web)
- https://www.instagram.com/p/Ct9GDMDxj6G/?hl=cs
- https://www.instagram.com/p/Cu8yIHrtOJ6/?hl=cs
- https://www.instagram.com/p/CuG3LVoI-nv/
- https://www.instagram.com/p/Ct1KMKVAsea/
- https://www.instagram.com/p/Cu7M2YkIb7I/
- https://www.instagram.com/p/CuG4sx1Abjz/
- https://www.instagram.com/reel/CuE2eT-Lk5A/
- https://www.instagram.com/reel/Ct_Voi8Pymf/
- https://www.instagram.com/reel/Ct9ghJmq2Em/
- https://www.instagram.com/reel/Ct9wXN5tptx/
- https://www.instagram.com/reel/CuASFgKo-vq/
| Entrant: | Kreativ Gang |
|---|---|
| Agency: | Kreativ Gang, Ogilvy |
| Advertiser: | LEGO |
| Brand: | LEGO |
| Manager | Dominik Matušinský |
| Creative Director | Tomáš Leiblinger |
| Art Director | Adrian Husár |
| Manager | Tereza Hadrbolcova, Ogilvy |
| Manager | Lucia Lebedová |
| Manager | Barbora Šumanská, Ogilvy |