C: 7. Events & Live stunt activations
Doritos Czech Launch
Doritos has finally entered the Czech market to get the iconic triangle among young people. The activation started with Doritos preaching the ten commandments, which were spread by influencers. We unveiled the brand and a branded priest invited the public to an event in a church. The sermon was answered and the church was immediately full. DJ NobodyListen performed a track sampled from the product and a custom Doritos interactive laser show. Guess what everyone was eating the whole time?
| Entrant: | Mark BBDO, a.s. |
|---|---|
| Agency: | Mark BBDO, a.s. |
| Advertiser: | Pepsico CZ s.r.o. |
| Brand: | Doritos |
| Production: | Front / Flo (influencers) |
| Creative Director | Martin Mareš |
| Copywriter | Jan Lenkvík |
| Copywriter | Lucie Bax |
| Copywriter | Vladislav Bureš |
| Art Director | Lucie Štorková |
| Web Designer | Petr Pliska |
| Designer | Lukáš Kubec |
| Designer | Ondřej Mašík |
| Manager | Kateřina Tůmová |