LET THE FIGHTING SPIRIT BE WRITTEN ALL OF YOUR FACE

Radegast is a partner of the Hockey Extraliga. His claim Life is bitter. Thank God! emphasizes manliness and values such as fighting, courage and indomitable will. The Radegast stats index evaluates the defensemen's combativeness and interventions and their presence on the ice. To highlight the Radegast Index's values, a campaign was created with the slogan "Fighting is in your face". We show the emotions of a defender after a hard tackle. Finally he overcomes the pain and goes back on the ice.