There’s a “magic place” somewhere in Pilsen where the first and best Pilsner in the world has been brewed since 1842, This is where THE KEEPERS OF THE CRAFT work their magic. They are extremely passionate about their work and lovingly stubborn; but only because they want to maintain the quality and consistency of Pilsner Urquell for the same and they will come up with unique and creative, surprising ways to avoid all the all the tempting shortcuts

Entrant: VCCP s.r.o.
Agency: VCCP Prague
Advertiser: Asahi CZ
Brand: Pilsner Urquell
Production: Boogie
Executive Creative Director Dejan Stajnberger
Creative Director Marek Farkas
Copywriter Miguel Molina
Art Director Marek Farkas
Director Wolfberg