A: 4. Film: Medium format (16-60")
Škoda Hokej
The campaign was created for the communication of the Škoda Auto rebranding within the context of the Ice Hockey World Championship, for which Škoda is the main partner. The goal was to create ads that stand out against other typical hockey spots based on pride and "heavy" emotions. Inspired by the hockey series Lajna, it stars the eccentric custodian Zbyněk, with well-known Czech hockey players in supporting roles.The series of three spots is built on Czech puns, hockey terminology and players.
| Entrant: | Zaraguza CZ s.r.o. |
|---|---|
| Agency: | Zaraguza CZ |
| Advertiser: | ŠKODA Česká republika |
| Brand: | ŠKODA |
| Production: | Darq studio |
| Creative Director | Kateřina Huňová |
| Copywriter | Michal Krhut, Matěj Svoboda |
| Strategic planner | David Červený, Lucia Urbaníková |
| Art Director | Marian Vaňo |
| Director | Vladimír Skórka |
| Director of Photography | Lukáš Hyksa |
| Manager | Ivan Švaňa, Karolina Koutná |