C: 3. Entertainment
Maty & Bes-T
The new T-Mobile TikTok channel is primarily for Gen Z. Its main faces are Maty and Bes-T - both and other supporting characters are played by the same actor. Maty, representing our target group, and Bes-T, T-Mobile's "smart assistant", reflect on the latest trends, bring T-Mobile news and have fun with scenes from everyday life. The profile is currently the fastest growing among mobile operators, the response in comments is very positive and each video is viewed by an average of 500 000 people.
| Entrant: | Ogilvy s.r.o. |
|---|---|
| Agency: | Ogilvy |
| Advertiser: | T-Mobile |
| Brand: | T-Mobile |
| Production: | Ogilvy |
| Creative Director | Jan Fryč |
| Copywriter | Maria Lujza Fajtová |
| Art Director | Ondřej Beran |
| Art Director | Milan Ondruch |
| Director | Martin Repka |
| Manager | Denisa Došlá |
| Manager | Jakub Šumanský |
| Manager | Barbora Šumanská |
| Manager | Denisa Kadaňová |
| Manager | Zdeňka Eliášová |
| Manager | Erika Jergl |
| Art Director | Yuriy Bondarenko |