E: 6. Film craft: Motion & animation
Bronze
SHORTCUTS - Drugs shortly
Over 40% of Czechs over 15 have tried an illegal drug at least once, while over half of Czechs admit lack of information. Thats why integrated campaign Shortcuts, based on the idea of drugs as shortcuts to instant solutions, wants to raise awareness about the risks of drugs, especially among young adults. The educational part is a series of minishows for national TV "Drugs shortly". This breaks down myths and reveals new facts about drugs in a unique 2-minute infographic style targeted at Gen X.
| Entrant: | McCann Prague |
|---|---|
| Agency: | McCann Prague |
| Advertiser: | Česká asociace pojišťoven |
| Brand: | ČAP |
| Production: | Procoma |
| Chief Creative Officer | Leonard Savage |
| Creative Director | Aleš Brichta |
| Creative Director | Vítězslav Štrobl |
| Art Director | Robert Houzar |
| Group Account Director | Michal Míka |
| Account Manager | Bára Divíšková |
| Motion Designer | Radek Král |
| DTP Operator | Robert Mulderer |
| Screenplay | Petr Koubek |
| Media Director | Jan Suda |
| Media Specialist | Daniela Klapálková |
| Graphic Web Designer | Hana Kudrnáčová |
| UX Designer | Antonín Kůs |
| Social Media Manager | Monika Šindelářová |
| Social Media Specialist | Tomáš Tancer |