B: 1. Social: Community activation
Do you have Sparta’s DNA?
To celebrate 130 years since its founding, Sparta football club embraced the ACS GENE communication campaign, offering fans a chance to test for the presence of the Sparta’s gene through unique video content. This content was designed interactively, allowing viewers to influence what appears in the video. As they went along, they could bump into actor Jakub Kohak, sporting director Tomas Rosicky, or players from the A-team.
| Entrant: | 2Score |
|---|---|
| Agency: | 2Score |
| Advertiser: | AC Sparta Praha |
| Brand: | AC Sparta Praha |
| Creative Lead | Zdeněk Novotný |
| Project Owner | Martin Junek |
| Video-software | Webout |
| Video-software developer | Karel Juřička |
| Production | Filmagix |
| Director | Michal Orsava |