B: 1. Social: Community activation
Bronze
The Call Against Pet Cancer
If detected early, 50% of pet cancer cases may still be treatable, but only few pet parents schedule annual check-ups. And yet, once appointments are booked, more than 90% of pet owners follow through. Hill’s Pet Nutrition was the first brand to launch Pet Cancer Awareness Month in EMEA and it focused on one simple action: calling the vet. Hill’s gave voice to the influencers people watch the most – cats and dogs – to spread the word about The Call in 30+ EMEA markets, all month long.
- https://www.instagram.com/p/CzYdSt-Ia2X/
- https://www.instagram.com/p/CzY6o5esgSW/
- https://www.instagram.com/p/CzlbC2YIfM2/
- https://www.instagram.com/andresantosvet/reel/CzwW1XEML6S/
- https://www.instagram.com/p/CzJTpHFtlid/
- https://www.instagram.com/reel/CzvnJdpMSNW/?igsh=cWl5eHBlYnY2a3B5
- https://www.instagram.com/reel/CzZIs2gLpGH/?igsh=MTJnanp0MDJ3djN5bQ%3D%3D
- https://www.instagram.com/p/C0BfPcWKfux/
- https://vimeo.com/878302171
- https://www.instagram.com/reel/Czn-zrWv8tL/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D
- https://www.instagram.com/reel/CzI3UwcAZdy/?igsh=MWpqajVwYWNvNXc4Nw%3D%3D
- https://www.instagram.com/p/Cz4R4YXKwGg/
- https://www.instagram.com/reel/CzvnJdpMSNW/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D
- https://www.hillspet.co.uk/pet-cancer-awareness
- https://www.hillspet.dk/pet-cancer-awareness
- https://www.hillspet.nl/pet-cancer-awareness
- https://www.hillspet.es/pet-cancer-awareness
| Entrant: | WPPatCP/VML |
|---|---|
| Agency: | WPPatCP/VML |
| Advertiser: | Hill's Pet Nutrition |
| Brand: | Hill's Pet Nutrition |
| Production: | Bubenská Production |
| Executive Creative Director Global | Arlo Oviatt |
| Executive Creative Director EMEA | Julia Dovlatova |
| Creative/Art | Olga Ricart, Kaan Yayla, Alexandros Chouliaris |
| Creative/Copy | Melissa Carson, Emma Hart, Caolan Forde |
| Creative/Art/Branding | Štefan Bunganič |
| Producer | Tomas Tomasek |
| Video Editor | Simon Stefanidis, Kaan Yayla, Olga Ricart |
| Global Group Account Director | Deborah Pawlik |
| Account Supervisor | Marilu Hagen |
| Senior Account Executive | Silvie Korbalarova |
| Client | Hill's Pet Nutrition |
| Director of Marketing, EMEA | Philip Steeger |
| Marketing Director, EMEA | Maria Yarinova |
| Brand Manager, EMEA | Sahra Liefke |