A: 4. Film: Medium format (16-60")
#stronger in my own eyes
The goal of the long-term creative platform You’re #Stronger Than You Think is to boost the self-confidence of Czechs. We keep introducing big inspirational stories on TV and in other media – this time about the widely discussed psychological concept of the inner saboteur, which is extremely relevant to the younger target audience. The main hero, just like any one of us at some point in our lives, needs to fight the biggest enemy of all on her journey to self-confidence – her own self.
| Entrant: | VML |
|---|---|
| Agency: | VML, OAK Prague |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna |
| Production: | Creative Embassy |
| Executive Creative Director | Tomáš Novotný |
| Creative Lead | Tereza Svěráková |
| Group Account Director | Jakub Hereš |
| Client Lead | Tomáš Dvořák |
| Senior Account Manager | Petra Dudková |
| Junior Account Manager | Thi Ngoc Anh Nguyenová |
| Copywriter | Michaela Brůhová, Jaroslav Kratochvíla, Tomáš Křešnička |
| Art Director | Valerie Rónová |
| Strategic planner | Lucie Brichová |
| Director | Jan Švejkar |
| Producer | Jana Brožková, Václav Sládek |
| Editor | Marek Krakovský |
| Photographer | David Turecký |
| Director of Photography | Michal Babinec |
| Music Composer | Alessia Cara - Scars to your beautiful |