C: 6. Spatial
Siemens EQube
Siemens EQ900 coffee machines are equipped with unique technology - baristaMode enables coffee lovers to adjust every detailed aspect of their coffee.
For people this technology is hard to approach in ordinary stores. That’s why we created the Siemens EQube. The installation at Signal Festival invited everyone to walk inside the EQ coffee machine and experience its technology through artistic projection. The visual story explained the features of baristaMode in captivating and memorable way.
| Entrant: | Innovate. Brand-experience team. |
|---|---|
| Agency: | Innovate. Brand-experience team. |
| Advertiser: | BSH domácí spotřebiče s.r.o |
| Brand: | Siemens |
| Strategic planner | Jiří Macháček |
| Creative Director | Miky Karas |
| Copywriter | Jan Polák |
| Art Director | Jiří Kubík, Kateřina Hlávková |
| Client Service Director | Aneta Macháček Hynková |
| Project Manager | Simona Matušková, Vojtěch Šimek, Michaela Velíšková, Petra Sajdlová |
| Media Artist & Director | Alex J. Jindrák |
| CGI | Dalibor Cee |
| Sound Design | Jan Valter |
| Technology | Led Gear |
| Tech production | Modified.Studio |