F: 1. Branding
CZECH TOUR
Czech Tour, the largest cycling race in the Czech Republic, aims to rival prestigious European cycling events like the Tour de France and the Giro d'Italia. We crafted a distinctive identity with our dynamic “CT” symbol and wordmark, representing the cyclist's silhouette. This logo brings cycling closer to a wider audience while maintaining consistency across various applications.
| Entrant: | FLO Group s.r.o |
|---|---|
| Agency: | FLO BX |
| Advertiser: | CZECH TOUR |
| Brand: | CZECH TOUR |
| Executive Creative Director | Václav Krejčí |
| Strategic planner | Pavel Flégl |
| Creative Director | Marek Pařízek |
| Designer | Miroslav Věšín |
| Designer | Martin Muhl |
| Business Director | Ondřej Vataščin |
| Executive | Valérie Palková |
| Designer | Václav Šrámek |