Wonderful yellow world

The effect of taking vitamins and minerals is usually not visible. They just make us feel better. That's why we created a stylised yellow world for Walmark's new dietary supplement campaign, where the main character always moves with ease and good mood. The yellow color promotes optimism and a positive outlook on the world; it is a colour full of energy. Just like Walmark vitamins and minerals, whose packaging is easily recognisable thanks to the dominant yellow color on its packaging.