Think before pink

The popular Czech painkiller Ibalgin was the first pharmaceutical brand in the Czech Republic to sacrifice its own profits and instead of the usual sales campaign, as all competitors do, began to inspire and educate the public on how to prevent or alleviate common headaches, muscle and joint pains WITHOUT PILLS. And thanks to this major change in communication, it not only strengthened its brand image as an expert in holistic pain management, but also its market share at the expense of its bigge