A: 7. Campaign: Tactical
Citizen Portal
Citizen Portal is the gateway for the online services of the Czech state.
It offers more than 600 services people can reach online instead of running around different offices.
We prepared campaign for the relaunch of the Portal.
We choose four most interesting services for people and we personalised them with the characters of Franta the Driver, Jarmila the Employee, Tomáš the Tourist and Věra the Entrepreneur. We created simple short stories around them.
| Entrant: | Digitální a informační agentura |
|---|---|
| Agency: | Kabinet pro digitalizaci |
| Advertiser: | Digitální a informační agentura, Digitální Česko |
| Brand: | Portál občana |
| Production: | Kovofilm |
| Creative Director | Martin Charvát |
| Copywriter | Martin Charvát |
| Art Director | Ondřej Benda |
| Illustrator | Ondřej Benda |
| Illustrator | Jan Střelec |
| Director | Martin Ferencei |
| Manager | Anna-Marie Lichtenbergová |
| Executive | Jakub Palata |