We understand Czech DIYers

In its segment, the UNI HOBBY hobby market chain is the only original Czech brand facing pressure from foreign hobby markets. We have built our long-term communication concept UNDERSTANDING THE CZECH Hobbyists on local differentiation. We adopted the language of customers. The language of the brand became the slang of craftsmen and DIYers. The target group immediately understands the message and we differentiate UNI HOBBY from the general nomenclature of the competition.