During New Year's Eve celebrations, many people administer sedatives to their dogs in order to prevent them from freaking out during the ever-present fireworks. But they are not the solution many see them for. Dogs are paralysed under their influence and still perceive stress and fear. Together with the non-profit organization Helppes, we addressed this issue in a 6-hour music video, which humorously depicts everything a dog feels during 6 hours spent under the influence of sedatives.

Entrant: WMC Grey
Agency: WMC Grey
Advertiser: Helppes - Centrum výcviku psů pro postižené, o.p.s.
Brand: Helppes
Production: WMC Grey
Creative Director David Suda
Art Director Václav Pruner
Copywriter Marek Černý
Designer Aliya Štiková, Radek Pleha, Jaroslav Chomout, Tomáš Hudec, Pavla Valouchová, Martin Šimon, Veronika Horáčková, Roman Hynek, Jan Studnička, Jiří Laštůvka, Šimon Zlejší, Radka Málková, VirtualVibesChannel
Designer Kristýna Koblasová, Barbora Vašíčková, Marie Nováčková, Lucie Kovalová
Account manager Jan Studnička
Music Composer Hello Marcel